Taagaa brand launched, plans offline expansion
Taagaa Lifestyle has announced its entry into the handmade outfits market in India with the launch of its new all-season wear traditional Lucknow chikankari.
The brand also houses different categories of products from anarkalis to suits, kurta, sarees, designer dupattas, and bottom wear on its website. All Taagaa products are handcrafted by Indian craftsmen and weavers.
Taagaa is planning to expand aggressively in the coming months and plans to open its stores in India, UAE, and U.S. markets.
Commenting on the launch of the brand, Divya Singh, director at Taagaa Lifestyle, in a statement said: “We are excited to launch our brand Taagaa. The word Taagaa is a synonym of Dhaga. The word ‘Chikan’ is derived from the Persian word ‘Chakin’ means making delicate pattern over fabrics. Chikankari is art worked with needle and untwisted thread of cotton on sheer fabric.”
“Our clothing is made especially by the artisans from Lucknow who are known for their exquisite, detailed embroidery work. Every outfit is customized and crafted with love and passion. Quality is the heart of our brand Taagaa and hence every product is specially checked by the quality team before we dispatch it to our customers.” she added.
Taagaa products are currently available on the official website of the brand and other leading online e-commerce platforms.
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