TCNS extends its brand association with Disha Patani for Aurelia

By

Maverick Martins

Published
Aug 22, 2019

TCNS Clothing Company Limited has extended its association with Bollywood actress Disha Patani for its ethnic wear brand Aurelia.
 

The actress will be endorsing the brand for another year and will feature in all campaigns promoting the brand. TCNS has been witnessing strong sales post its association with the actress and is hoping that her growing popularity will help expand its consumer base in the country.
 
Talking about the extended association with Disha, Anant Daga, managing director at TCNS in a statement said, “Extending our association with Disha is a strategic move, inspired by the popularity garnered last year. With contemporary ethnic wear becoming the go-to style for most youth, who better than Disha, a youth icon in India, could represent the brand. We look forward to another successful year with her.”

Commenting on being re-appointed as the brand ambassador for Aurelia, Disha Patani added, “It has been truly wonderful being the face of Aurelia; I am grateful for all the love and affection that has come my way and I look forward to our continued association.”
 
TCNS had reported sales revenue for Rs 280 crore ($39.2 million) during the first quarter with Aurelia witnessing 25 percent growth. The company is looking to strengthen the retail presence for Aurelia in India and has planned around 70 to 80 stores during the current fiscal year.