TCNS Clothing's Aurelia brand opens in Tirupati

The ethnic and fusion wear clothing brand Aurelia by TCNS Clothing just opened an exclusive business outlet (EBO) in Tirupati, one of Andhra Pradesh’s largest cities.

Aurelia by TCNS Clothing just opened in Tirupati - Aurelia- Facebook

The new Aurelia flagship store in Tirupati is spread over 470 square feet and resides on the city’s Mosque Road, home to a variety of clothing stores. Aurelia’s various collections of ethnic and fusion womenswear are available in the store including the current Spring/ Summer 2018 collections Zephyr and Arcadia.

Items such as kurtas, draped ensembles, tops, trousers, and other ethnic wear garments are available in Aurelia’s first Tirupati store. As Tirupati is a Tier 2 city, the brand is continuing to expand its presence in non-metro areas. Many fashion brands in India are capitalising on the increased fashion and brand consciousness of the more rural population and so the market in Tier 2 locations is beginning to become more organised.

Aurelia was launched by TCNS Clothing in 2009 and caters to the Indian woman. The brand is part of TCNS Clothing Company Limited and owned by O S Pasricha and A S Pasricha. The brand is present in over 60 Indian cities and has over 150 EBOs, according to its website. The brand also has a dedicated e-commerce site and its headquarters are located in New Delhi.

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