TCNS Clothing plans domestic, international expansion

By

Maverick Martins

Published
Apr 16, 2019

Women’s apparel maker TCNS Clothing Co Ltd is looking to strengthen its retail presence in India and plans to add around 70 to 80 stores during this fiscal year.
 

TCNS Clothing which retails its garments under three brands W, Aurelia and Wishful will also be expanding in overseas markets through online and offline models.
 
The company will continue to focus on physical expansion this fiscal as it contributes around 90 percent to its overall sales with the remaining 10 percent coming from online sales. TCNS total sales for the nine month period this fiscal was Rs 863 crore ($124.4 million) with a net profit was Rs 99 crore.

“We have plans to open about 70-80 exclusive brand outlets in the current fiscal for both W and Aurelia. At present, we have stores in countries such as Nepal, Sri Lanka, and Mauritius but we are expanding our international presence through online as well as offline modes. Online currently contributes about 10 percent of the revenue,” Aarti Ahuja, marketing head at TCNS Clothing, told exchange4media.
 
TCNS Clothing currently has over 400 exclusive brand outlets across India for its various brands as well as 1,305 large format store outlets and 1,361 multi-brand outlets.