System Professional launches Inessence range in India with Soha Ali Khan
Leading luxury haircare brand - System Professional has launched its new Inessence range in the Indian market.
Inessence range was launched by Bollywood actress Soha Ali Khan at a launch event at Yogisattva in the city of Mumbai. It includes shampoo, cream and hair spray.
Commenting on the Inessence range launch, Soha Ali Khan in a statement said, “I experienced the goodness of the Inessence treatment and I’m loving how soft my hair feels. The best part about the range is that it’s free from silicones, sulfates and parabens and yet leaves your hair nourished and rejuvenated.”
The new System Professional Inessence range combines the energy of nature and the power of science. The brand claims it comprises of 91 percent natural origin ingredients and is formulated without sulfates, parabens or silicones.
The entire range of System Professional Inessence has been priced between Rs 2,000 ($30) to Rs 3,000 and will be available in System Professional partner salons – Jean Claude Biguine, BodyCraft, and BBlunt.
Cosmetics maker Coty owns the haircare brand System Professional. Coty's professional beauty unit, which primarily sells hair and nail care products to salons, accounts for about 21 percent of its total revenue, with annual sales of about $1.81 billion.
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