Published
Nov 26, 2019
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Syska Personal Care partners with The Man Company

Published
Nov 26, 2019

​Syska Personal Care has collaborated with premium grooming products brand 'The Man Company' to expand their customer base and boost sales in the men’s grooming segment.
 

Syska Personal Care partners with The Man Company - The Man Company


With this partnership, Syska and The Man Company’s products will be sold on both company websites offering up to 40 percent discount.
 
To increase sales of their products, Syska and The Man Company has associated with around 50 micro influencers for a campaign on social media that aims at create awareness about their products.

Commenting on the partnership, Gurumukh Uttamchandani executive director at Syska Group in a statement said, “Grooming has become an integral part of every man’s lifestyle with the male grooming segment today being a multi-dollar growth business opportunity. Our collaboration with The Man Company is an effort to offer our metrosexual millennial and GenZ customers innovative grooming kits.”
 
Hitesh Dhingra, founder and managing director at The Man Company added, “These are very exciting times for men’s grooming and it feels great to be one of the major players in this category. This association with Syska is a step towards collaboration between two major players joining hands to provide the best in grooming to our customers.”
 
Syska and The Man Company have been performing well in the Indian market despite the slowdown being witnessed across various sectors in the economy.
 
The Man Company expects to double its revenue this year to around Rs 85 crore ($12 million) while Syska is also hoping for strong growth especially from its personal care segment this fiscal.

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