Swiss Beauty forays into the skincare category
Beauty brand Swiss Beauty has entered the skincare segment by diversifying its portfolio with the launch of ten new products.
The new range consists of clay masks, face masks, cleansers, serums, exfoliating gel, peel-off masks, and more. Swiss Beauty is banking on its affordable pricing to boost sales of its products.
Commenting on the launch of Swiss Beauty’s skincare range, co-founder of Swiss Beauty Amit Goyal in a statement said: “Swiss Beauty has become a market leader in colour cosmetics over the years and has established a loyal customer base. With the launch of a new skincare range, Swiss Beauty wants to offer a complete beauty experience to its customers. As with cosmetics, our skincare products are also rooted in innovation that uses feel-good ingredients to give a healthy-looking and glowing skin.”
Swiss Beauty is one of the fastest-growing beauty brand with a strong footprint across India. The brand also has a strong online presence and sells on e-commerce websites including Amazon, Nykaa, and more.
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