Swiss Beauty launches wedding campaign ‘Mera wedding BFF’

By

Maverick Martins

Published
Dec 16, 2022

Beauty and cosmetics brand Swiss Beauty has launched a wedding campaign titled ‘Mera Wedding BFF’ targeted at brides and bridesmaids to boost sales during the ongoing wedding season.

The brand has partnered up with ethnic wear brands Manyavar and Vibha to expand its reach across the country.

The brand claims that its campaign with influencer led content across multiple channels has already garnered over 5.7 million views within just a week of launch.

Commenting on the campaign, Saahil Nayar, chief operating officer at Swiss Beauty in a statement said, “Over the years, we have been committed to providing premium and good quality products for our customers. With our extensive product portfolio, we celebrate beauty in its real form. This wedding season, Swiss Beauty seeks to aid the bride by acting as her go-to sounding board, just like her BFF.”

“Our campaign is an initiative to stay true to our focus on celebrating the individuality of its customers. We have taken an unconventional route as we accompany brides and newlyweds in their journey and comfort them when they embark on a new life,” he added.

Swiss Beauty is one of the fastest-growing beauty brands with a strong footprint across India. The brand also has a strong online presence and sells on e-commerce websites including Amazon, Nykaa, and more.