Swimwear brand Flirtatious to celebrate 10th anniversary with beach clean-up drive

By

Maverick Martins

Published
Jan 12, 2023

Aakriti Grover’s swimwear brand Flirtatious will celebrate its 10th anniversary by hosting a beach clean-up drive on Carter Road beach in Mumbai on January 14.

The brand has collaborated with ‘Carter Clean Up’ team and NGO ‘Ek Saath’ for the clean-up drive with celebrities, several influencers expected to join the celebrations.

Over the last 10 years, the brand has garnered a large social media presence and claims that its website gets thousands of visitors every day.

Flirtatious has also reaffirmed its commitment to sustainable production practices and offering products to customers at affordable prices.

Commenting on the 10th anniversary, founder Aakriti Grover in a statement said, “When we started off, women were so inhibited from trying on swimsuits and we have seen that as a big change over the last couple of years. Women are confident and know what they want and own their body, which is a great thing as a brand for us.”

“Currently we do have sustainable options but since they come at a cost that is transferred to the consumer, our goal for the next few years is to bridge this gap and provide a larger variety at an affordable price,” he added.

Flirtatious has a strong Bollywood following and has been photographed on celebrities including Deepika Padukone, Anushka Sharma, Sara Ali Khan, Alia Bhatt, Taapsee Pannu, Kriti Sanon, and Disha Patani, among others. Flirtatious retails from its dedicated e-commerce store to service shoppers across India.