Sweden's Elvine opens first flagship store

By

Cajsa Lykke Carlson

Published
Aug 30, 2015

Swedish fashion brand Elvine, which was founded in Gothenburg in 2001, is opening its first flagship store.

The store will be located in Stockholm's fashionable, upmarket Biblioteksstaden area, and sell both men's and womenswear. Elvine is known for its "high quality jackets perfect for challenging city weather," and previously has a number of shop-in-shops in Germany, The Netherlands, South Korea and Sweden.

The concept and interior design for the flagship were developed by architects Okidoki, who designed it in a "sophisticated street style."

"Elvine has grown to become a successful international fashion brand. With our own store we hope to further show the essence of Elvine and strengthen the brand even more", says Daniel Mänd, CEO and Creative director.