Swarovski partners with Bhumi Pednekar for 125-year anniversary campaign

By

Isabelle Crossley

Published
Nov 13, 2020

Jewellery brand Swarovski has partnered with Bollywood celebrity Bhumi Pednekar to launch a festive campaign to celebrate its 125-year anniversary.

 
Swarovski has named Bhumi Pednekar as its first ‘friend of the brand’ in India. Pednekar stars in Swarovski’s new ‘Celebrate Your Sparkle’ collection campaign and the line features a range of contemporary style chokers, earrings, rings, and bracelets among others.
 
“It’s an absolute honour to be associated with Swarovski,” Pednekar told Elle India. “The brand comes with a 125-year old legacy and stands for rich heritage, craftsmanship and elegance. I have always loved their jewellery and have grown up admiring their pieces. I am looking forward to seeing how this collaboration unfolds and given that Diwali is around the corner, I couldn’t have asked for a better time. While this year the festivities will not be like what they usually are, I still think it’s all about pampering yourself and there’s nothing like investing in some jewellery.”

“We are excited to announce that this year is the first time ever in collaboration with leading Bollywood talent, Bhumi Pednekar, a truly multifaceted woman in Swarovski’s Diwali campaign,” said Lars Schmidt, the brand’s managing director for India and Southeast Asia, Lifestyle Asia reported.
 
Notable pieces from the collection include stackable rings, chandelier style earrings, simple bracelets, and jewellery style watches. The festive collection recently launched across Swarovski stores and online with multi-brand retailers Myntra and Tata Cliq Luxury.