Swarovski opens its first directly operated store in India

By

Maverick Martins

Published
Dec 30, 2020

The Austrian brand Swarovski has opened its first directly operated store in the Indian market at Ambience Mall Vasant Kunj in New Delhi.
 

Swarovski sees huge potential for growth in the Indian market and will continue investing in the country to expand its retail footprint across India.
 
 It wishes to double its retail footprint, provided it finds the right locations to open its outlets and expects India to be one of its largest markets in the Southeast Asian region in the coming years.

Commenting on the expansion, Lars Schmidt managing director at Southeast Asia & India Swarovski in a statement said, “We are incredibly proud and excited to share that we have opened our very first ever directly operated Swarovski store in India at Ambience Mall Vasant Kunj. A massive congratulations and thank you to the mall management and everyone who was involved in this project for the great support.”
 
Swarovski was one of the early entrants in India’s fashion jewellery segment and currently has a retail network of 45 mono-brand stores and 120 multi-brand stores across India. The brand also sells online through its website and on Myntra.