SWA Diamonds opens new store in Lucknow

SWA Diamonds has opened a new store in Lucknow in Lulu Mall. The diamond jewellery brand’s new address retails its ranges of both statement and lightweight designs.

“The newly opened store, SWA Diamonds brings you a curated collection of illustrated diamond jewellery,” announced Lulu Mall on Facebook on January 31. “Gift yourself or someone special a piece of jewellery to be forever loved and cherished. Shop your favourite collections from Lulu Mall, Lucknow.”

The store’s bright interior mixes light hued wood floors with white walls and an all glass façade. Jewellery is displayed in glass cabinets to highlight the diamonds in the jewellery. The store also features blue accents in SWA Diamonds’ signature shade, from wall panels to jewellery display cases.

The brand also recently launched a ‘Bangles’ and an ‘Earrings’ collection, featuring everyday jewellery items. With lightweight and simple designs, the pieces are designed to be worn with either western or ethnic dress.

SWA Diamonds has over 150 stores and is based in Kozhikode. The jewellery business won the Guinness World Record last year for ‘the most number of diamonds set in one ring’ with its creation named ‘The Touch of Ami’, set with 24,679 diamonds. On the recent Republic Day, the brand dedicated its Guinness World Record to the nation of India, it announced on Facebook.

SWA Diamonds opens new store in Lucknow

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