SWA Diamonds opens new store in Bengaluru

By

Isabelle Crossley

Published
Mar 16, 2023

Diamond jewellery brand SWA Diamonds has opened a new jewellery store in Bengaluru in Lulu Mall. The business also plans to open its next brick-and-mortar outlet in Hyderabad “soon”.

SWA Diamonds’ new Bengaluru store houses its full selection of diamond jewellery from lightweight, everyday pieces to statement, occasion wear designs, the brand announced on Facebook. The store also features the brand’s jewellery buy-back and repair services for customers. 
 
Lulu Mall Bengaluru is located on a 14 acre plot by the city railway station at Rajaji Nagar. The mall houses more than 150 national and international branded shops as well as entertainment facilities. 

The brand also recently opened a new flagship store in Lucknow in the city’s Lulu Mall. The brand has ambitious retail expansion plans for the state of Uttar Pradesh and plans to open outlets in more rural areas in the near future.  
 
“SWA diamonds believes every woman desires a diamond and they take it as a privilege to give the best quality diamond at an affordable price range so that they get what they aspire for,” the brand announced on its website. “The company's efforts are to make it available through exclusive SWA outlets in tier one cities and SWA shop in shop outlets in tier two and tier three cities of India so that diamonds reach the women in rural India too. The company aims to open 1,000 outlets across the country. About 200 outlets are currently operating in Kerala and Tamil Nadu, mainly in south India.”