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Published
Jul 26, 2022
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Svish raises Rs 10 crore in funding

Published
Jul 26, 2022

Direct-to-customer personal care and hygiene business Svish On-The-Go has raised Rs 10 crore in a pre-series A funding round led by Wami Capital and plans to use the capital for strengthening its offering.

Svish's latest advertising campaign - Svish- Facebook


The funding round also saw participation from existing investor LC Nueva AIF, Indian Retailer reported. Brightbridge Advisors acted as the investment banking partner for the business in the funding round.    
 
“We are on a mission to make hygiene a habit in India,” said the brand’s founders Ishan Grover and Jaideep Mahajan, Indian Retailer reported. “We have realised that products in this category mostly cater to women only. So, we decided to close this need gap and bring 100% natural products for our men as well. We are grateful to Wami Capital and LC Nueva AIF for backing us and believing in our mission to make personal hygiene a lifestyle habit. We will surely put this recent funding to expand our horizons and strengthen our existing resources and offerings.”

“Hygiene as a category is very neglected in India, especially men’s hygiene,” said Wami Capital’s CEO Chetan Mehta. “We see Svish as becoming a market leader in this segment. We believe that Svish has the power to disrupt the intimate men’s hygiene market. They have shown impressive growth so far. Along with their novel product design and unique packaging, they will appeal to GenZ and millennials, the early adopters of their products.”
 
 
Ishan Grover and Jaideep Mahajan launched Svish On-The-Go in October 2020 and raised a total of $400,000 in the business’ seed funding round. The business specialises in personal care products for “below the belt” including intimate wipes, anti-chafing roll ons, and a “Ballz Wash” among others. The brand’s products are all dermatologically tested and use 100% natural ingredients.   

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