Sverve launches as luxury e-commerce store offering express delivery

By

Isabelle Crossley

Published
Jun 15, 2022

Sverve has launched online as a multi-brand, luxury Indian fashion platform which specialises in express delivery and contemporary, independent brands. 

Entrepreneurs Gayatri Reddy Bhatia and Shikha Kajaria have launched Sverve with the aim of disrupting the online luxury fashion market through its fast delivery options. The online store offers same-day delivery across Delhi NCR, which is uncommon in the luxury fashion industry. The store also offers three day delivery across India and one week delivery for international orders, according to its website.

The e-commerce store’s clothing and accessories selection has been curated by fashion entrepreneur and designer Pernia Qureshi, Vogue India reported. The store has gone live with 14 brands, which include one of Qureshi’s own labels Gur Organics. The other brands comprise 431-88, Amama Jewels, Anushree Reddy, Decastro Moda, Jayanti Reddy, Kartikeya, Malie, Metallurgy, Not So Serious by Pallavi Mohan, Pinwheel, Shivan and Narresh, Vanilla Moon, and Vikram Phadnis. 

Sverve’s online store also has a ‘shop by body type’ segment where shoppers can browse the multi-brand clothing selection based on what would work with their specific body type, with five options: petite, athletic, curvy, heavy top, and heavy bottom. The feature is designed to increase confidence when shopping online for high-ticket items.