Sustainkart raises $500K in pre-seed round led by India Accelerator

By

Maverick Martins

Published
Feb 1, 2022

Hyderabad-based e-commerce marketplace for sustainable products Sustainkart has raised $500,000 (Rs 3.7 crore) in its pre-seed round led by India Accelerator.
 

It plans to utilise the funds to strengthen its foothold in the sustainable market in India by launching new products and brand acquisition in this space.
 
Commenting on the investment, Mona Singh, co-founder of India Accelerator in a statement said, “Our decision to invest in Sustainkart is consistent with our philosophy to back brands that promote eco-friendly living. Apart from this, we are amazed at how Sustainkart is at the forefront of bringing innovative solutions in changing the spending pattern of Indian households for their lifestyle commodities.”

Kanthi Dutt, co-founder of Sustainkart added, “We plan to launch a series of private labels with A-lister celebrity co-founders to have a stronger foothold in the sustainable D2C space. Multiple strategic seed-stage D2C brand acquisitions are planned for this year.”
 
Sustainkart was founded in 2021 by Shilpa Reddy and Kanthi Dutt. It currently has over 950 brands and 68,000 SKUs claiming to be the largest e-commerce marketplace in Asia for clean D2C brands and sustainable consumers.