Mar 8, 2022
Sustainable brand Kahani Lush launches with 'Umang' collection
Mar 8, 2022
Sustainable fashion brand Kahani Lush has launched in the Indian market with the launch of a festive collection ‘Umang’.
Kahani Lush aims to create Indo-Western fashion for women and sees huge potential for growth in the Indian market.
Speaking about the brand, Ekta and Vipul, founders of Kahani Lush in a joint statement said, “The market is filled with brands which make the same Indian and western clothes. Through Kahani Lush, we want to create a unique blend of wearable indo-western garments for every occasion.”
“We want to make clothes for modern women who want breathable and comfortable garments which also makes a statement. All our clothes are statement pieces, which ooze their Indian heritage. Our simple, sober designs have been the best-sellers,” they added.
Kahani Lush sells its product through its website and e-commerce platforms like Amazon, Flipkart, and Ajio, among others.
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