Surya Brasil expands portfolio in India with revamped henna hair care range

By

Maverick Martins

Published
Jan 4, 2023

Surya Brasil, a Brazil-headquartered multinational vegan personal care brand has expanded its product portfolio with the launch of a revamped henna hair care range in the Indian market.

The henna range that includes shampoo and conditioners has been crafted especially for Indian hair and scalp by the brand.

Surya Brasil claims that the new range comprises harmless ingredients such as sugarcane, beetroot, special butter along with vegetal extracts from Amazonian rainforest and ayurvedic herbs.

With the new hair care range, the brand aims to make deeper inroads in the country’s personal care segment and is currently on the lookout for exclusive distribution partners.

Commenting on the launch, Clelia Cecilia Angelon, founder of Surya Brasil in a statement said, “Having catered to consumers across all five continents, we are well acquainted with the varied skin and hair care-related requisites of different geographies and ethnicities. Our latest offering, based on Brazilian organic extracts, is created specifically to suit Indian hair and scalp type while ensuring adequate hydration and natural shiny strands.”

Surya Brasil entered the Indian market in 2022 and sells through leading online platforms such as Amazon, Flipkart, Myntra among others.