Suruchi Parakh Couture sales jump 26%, plans further expansion

Designer Suruchi Parakh has seen her womenswear brand’s sales increase by 26% to reach Rs 2.5 crore ($376,000) and aims to open more brick-and-mortar stores and an e-commerce site over the coming years.

Suruchi Parakh Couture’s latest collection “Phosphene” - Suruchi Parakh Couture- Facebook

Suruchi Parakh Couture’s revenue reached Rs 2.5 crore in 2018, a 26% increase from the year before, the designer told YourStory.

The brand, which also opened its first flagship store last year in Surat, aims to open more stores in the near future, starting in Ahmedabad or Mumbai, and will also soon launch a dedicated e-commerce store.  

The brand has amped up its production schedule to produce 200 new designs every three months. The brand counted over 2,500 customers in 2018.  

The brand recently launched its latest collection titled 'Phosphene'. The collection features layers of sheer textiles mixed with heavy floral embroidery and a varied colour palette ranging from black to pastel hues. 

Parakh founded her eponymous brand in 2015 and now employs 80 craftspeople from Uttar Pradesh, Bihar, Gujarat, and West Bengal to create her garments using textiles sourced from Bengaluru and Hyderabad. Prior to launching her own label, Parakh worked as the head designer at the Surat-based brand Jinaam. 

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