Supermodel Jourdan Dunn to launch clothing collection

Model Jourdan Dunn has partnered with British licensing agency Fluid World to release her own fashion line.

The deal, confirmed by the model's London agency, Storm Model Management and reported on by Vogue UK, will see Dunn create a clothing range for children and young adults.

British fashion model Jourdan Dunn AFP / Andrew Cowie

The line, which is expected to be comprised of at least two collections, will reportedly include jeans, jackets, basic t-shirts, leggings, and fashion accessories designed by the 24-year-old British model, who is also a mom, and targeted at the general public with price tags to match.

The company is said to still be on the hunt for an international retail partner to assist in creation and distribution.

Commenting on the tie-up, Fluid World CEO Andrew Lane said: "Jourdan Dunn is a fashion icon who sets trends and influences style... I am delighted to be working with her on this exciting project and bringing her cool urban style to a wider audience."

Lane launched Fluid World in 2008. The company also works with Virgin Galactic, owned by Sir Richard Branson, and helped launch the Hello Kitty brand in the UK.
 

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