Superkicks partners with Sage for 'Art Max Day'
Superkicks will hold interactive shopping event ‘Art Max Day’ to celebrate Nike’s ‘Air Max Day’ at its store in Hyderabad. The event will run on March 26 and will feature activities including a screen print workshop.
“Superkicks, our one stop shop for all things sneakers is all set to give us the authentic feel of the Air Max Day by celebrating it in Hyderabad for the first time this year,” announced Superkicks in a press release. “Just like all the other metro cities in India, Hyderabad seems to have joined the ranks of Delhi and Mumbai, and taken the hype culture a level higher. After Bengaluru and Mumbai, now the sneaker culture makes a stop in Hyderabad, courtesy of their first ever Air Max Day celebration.”
The event is designed to promote sneaker culture in Hyderabad and present sneakers as art in themselves. Visitors to the event will be able to learn how to screen print t-shirts with an exclusive Air Max design, of which select pieces will be on sale. A mixology workshop with Aneesh Bhasin’s brand Svami drinks will create beverages inspired by the Air Max shoe and other activities will also feature in the store.
Nike celebrates its ‘Air Max’ sneakers globally with Air Max Day. Sangeet Paryani’s Superkicks has also partnered with design business Sage to create a ‘Floating Canvas’ installation for the event. To continue the theme of art, an interactive art workshop will also take place on the day.
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