Superkicks launches second own-brand apparel collection to date

By

Isabelle Crossley

Published
Jan 18, 2023

Superkicks has increased its focus on streetwear and will launch its second own-brand apparel collection to date, named 'Disco Supernova'. The multi-brand sneaker store’s new line will launch in stores and online on January 21. 

The new men’s and womenswear collection is inspired by disco culture and cosmic energy, Superkicks announced in a press release. With the slogan, “the uniform for the new world,” the collection is designed to offer both comfort and style and features a range of retro style graphics on t-shirts, jackets, and other streetwear staples. 
 
Priced between Rs 2,499 and Rs 4,999, the collection has a varied colour palette and youthful aesthetic. By launching a second apparel collection under its own brand name, the multi-brand retailer is increasing its focus on its private label offering.

Sangeet Paryani and Nisha Lulla Paryani launched Superkicks with the aim of furthering the sneaker community in India and offering a wide range of Indian and international brands. The business currently has a brick-and-mortar retail presence in Mumbai, Delhi, Bengaluru, Hyderabad, and Guwahati and plans to continue to expand with an omni-channel approach. 
 
“We look forward to connecting with our audience post-pandemic via events and activations,” said the brand founders in a press release. “Other than that, we will continue to bridge the gap between India and the international sneaker market by bringing exciting offerings from various brands to our beloved community!”