Superkicks launches UK brand Represent in India

By

Isabelle Crossley

Published
Sep 30, 2022

Superkicks has brought UK-based streetwear brand Represent to India with an omni-channel launch on September 30. The multi-brand sneaker and apparel retailer launched Represent across its five brick-and-mortar stores and its e-commerce store, Superkicks announced in a press release. 

Represent retails a range of gender neutral, vintage inspired graphic t-shirts, sweaters, trousers, knitwear, and hoodies for a relaxed aesthetic. The brand also carries a denim line with workwear inspired pieces.  
 
Brothers George and Michael Heaton launched Represent as a luxury streetwear brand which has become known for its printed apparel. “By bringing the best of British luxury streetwear, Superkicks delivers on its promise to do things differently and bring to India the coolest drops,” Superkicks announced in a press release.

Superkicks launched its most recent store in Guwahati and also opened its largest store to date in July in New Delhi’s Vasant Vihar district. The store retails a wide range of sneakers, apparel, and art collectibles. 
 
Sangeet Paryani launched Superkicks to bring international sneaker brands and collections to India and to boost the country’s sneakerhead community. The brand has held a number of international collaborations and launches including its launch for ‘Super Plastic’ art collectibles for which it held an exclusive showcase at its Delhi store.