Superdry to launch online store in India
The Superdry online store will be launched on November 8 with a super-hour sale event from 4 pm to 5 pm, during which the brand will offer a 60 percent flat discount to its users.
With the online store, Superdry is looking to widen its customer base and will be delivering across the country.
Superdry will sell men's and womenswear, along with shoes and accessories, boasting an inventory of over 4500 SKUs with a special segment for SuperdrySport.
Commenting on the online store, Manu Sharma business head at Superdry India in a statement said: “Omni-channel presence is of utmost importance for Superdry. It is not just about maintaining a digital presence but also about fulfilling a need gap for people who are unable to access the brick and mortar stores or simply wish to shop from the convenience of their couch.”
Superdry sells its products on major platforms in the country, including Myntra, Ajio, and Amazon, but a directly operated website is a key part of building the brand profile and growing sales in the country’s booming e-commerce market.
Superdry will also be expanding its offline presence with the addition of ten new stores in the coming year.
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