×
295
Fashion Jobs
NETE.IN
CRM & Logistics Executive
Permanent · MUMBAI
FABINDIA OVERSEAS PVT. LTD.
Retail Planner
Permanent · NEW DELHI
SELECTIVE GLOBAL SEARCH PVT. LTD.
Business Development
Permanent · NEW DELHI
AJIO - RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · KARIMNAGAR
AJIO - RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · MIRYALAGUDA
AJIO - RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · KOTHAGUDEM
AJIO - RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · NAGARKURNOOL
LIFESTYLE BRANDS
Area Sales Manager Bangalore
Permanent · BENGALURU
HIRING STUDIO
Chief Financial Officer
Permanent · HOSAPETE
RJ CUBE STAFFING SOLUTIONS
Storekeeper
Permanent · DELHI
ORIENT CRAFT LTD.
Production Incharge
Permanent · NEW DELHI
GETNATTY DESIGNTECH PVT. LTD
Business Development & Sales Specialist
Permanent · MUMBAI
CONSULT IN INDIA
Area Sales Manager- (South & West Region)
Permanent · Kota
ADECCO INDIA PRIVATE LIMITED
e Commerce Executive :Garments Company:Kolkata
Permanent · Kolkata
NCDI PLACEMENT CONSULTANCY
Sales Coordinator (Male) For Leading Retail Store
Permanent · Lucknow
2COMS CONSULTING PVT LTD.
Area Sales Manager Knitwear/ Innerwear
Permanent · Mumbai
SEARCHLIGHT HR SERVICES PVT. LTD
Sales Manager- Fragrances
Permanent · Chennai
KEYSTONE CONSULTING PVT LTD
Business Development - Textile Company
Permanent · Coimbatore
JOB SEARCH
General Manager - Mumbai & Delhi Exp in Textile Testing Industry Only
Permanent · National Capital Region
JOB SEARCH
sr. Executive - Accounts & Finance - Vile Parle
Permanent · Mumbai
CAREER CROSSWAYS
Export Marketing Manager
Permanent · Ahmedabad
TEJASWI SERVICES PVT LTD
Business Development Executive
Permanent · Mumbai

Superdry to expand retail presence and product categories in India

Published
today Feb 8, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Superdry aims to open around 50 brick-and-mortar retail outlets in India in the coming three years for its Superdry and Superdry Sports brands and will also launch new product categories such as fragrance and personal care.

Superdry aims to greatly expand its India retail presence in the coming three years - Superdry- Facebook


The brand, which entered India in 2012, currently operates over 60 retail outlets in over 30 Indian cities. Aiming to almost double its India store count in three years, Superdry is set on expansion in the country, the brand’s Indian business head, Manu Sharma, told Indian Retailer in an interview.

Superdry has also reported a strong response to its new line, Superdry Sports. The athleisure line experienced 30 percent year-on-year growth, according to Sharma, and the business expects the line to contribute 15 percent of the brand’s total sales in its first year and a half of existence. The brand as already launched Superdry Sport in flagship stores and the line will form a large part of the brand’s overall retail expansion. 

Sharma also told Indian Retailer that the brand will soon launch two new product categories in India: fragrances and personal care products. The business will also continue to expand its athleisure product lines, with Sharma adding that the Sports category will be the next growth driver for the brand in India.

“Superdry Sport is at a nascent stage in India, we are testing the waters with our first store in Delhi followed by Mumbai and Bangalore,” said Sharma.

“By the end of next year, we will cover the key cities and continue to branch out into Tier 2 cities as well. The prime retail space in the country is not easily available, we managed to get a fantastic location for our first Sports store at DLF Promenade which was the main reason why we opened there first, though all Tier I cities are key markets for the brand.”

Copyright © 2019 FashionNetwork.com All rights reserved.