Superdry opens new store in Jasola, Delhi

By

Isabelle Crossley

Published
May 5, 2023

UK brand Superdry has opened a new exclusive brand outlet in New Delhi’s Jasola district. The new store is located within the recently opened Pacific Premium Outlets, a mall dedicated to discount branded fashion. 

“Elevate your style game with Superdry's chic outfits at India's first Premium Outlets Mall,” the shopping centre announced on Facebook on May 5. “Find the perfect balance of fashion and comfort at Pacific Premium Outlets Mall, Jasola. Don't miss out on the chance to give in to your fashion greed!”
 
The store’s façade features the brand’s logo in both English and Japanese and the store’s interior mixes both dark and light hued wooden cladding and fixtures. The store houses Superdry’s spring/ summer 2023 collection including bright logo t-shirts, athleisure inspired separates, logo accessories, and casual layers for both men and women. 

Superdry has been increasing its focus on the Indian market. In December last year, it partnered with Bollywood actor Kartik Aaryan as its new brand ambassador for the country. The brand is working on building connections with Gen Z consumers in the country and tapping into Aaryan’s sizeable network of 27 million Instagram followers. 
 
Superdry is based in the UK and headquartered in Cheltenham. The label was launched in 2003 and has become known for its signature Japanese script branding. The brand’s parent company is SuperGroup Plc and it is listed on the London Stock Exchange.