Superdry opens new store in Jalandhar

British casual wear brand Superdry has opened a new exclusive brand outlet in Jalandhar’s Model Town. The store retails the brand’s range of men’s and women’s western wear, accessories, and footwear.

“Jalandhar, get ready to go ‘new store, new vibes’ as we launch a Superdry store in your city,” the brand announced on Facebook. “Extraordinary styles are up for grabs in the world of Superdry at Model Town. What are you waiting for? Get ready to shop til’ you drop.”

The store’s interior features large amounts of natural wood with greenery dotted throughout. The store has segments for sandals, inner wear, and logo t-shirts as well as bags, denim, and hero pieces from Superdry’s summer 2023 collection.

The brand also recently launched a new denim campaign starring Bollywood actor and Superdry brand ambassador Kartik Aaryan. The campaign is part of the brand’s focus on connecting with Gen Z shoppers in India. Focusing on the Indian market, the brand also recently opened a store in New Delhi’s Jasola district.

Superdry is based in the UK and headquartered in the town of Cheltenham. The label launched in 2003 and has become known for its signature Japanese script branding. The brand’s parent company is SuperGroup Plc and it is listed on the London Stock Exchange.

Superdry opens new store in Jalandhar

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