Superdry launches campaign with Indian celebrities

By

Maverick Martins

Published
Dec 12, 2019

British clothing brand Superdry, which retails in India through a joint venture with Reliance Brands Ltd, has launched its new campaign titled ‘SD My Way’, featuring a host of Indian celebrities.
 

The video campaign with the tagline, ‘Whoever you are, wear it your way’, will feature Kubbra Sait, Jim Sarbh, Aparshakti Khurrana, Tahira Kashyap, and Guru Randhawa. The campaign is expected to give a boost and enhance the visibility of Superdry in India.
 
Through this campaign, Superdry aims to break the norms, celebrate individuality and inspire millennials. The ‘My Way’ campaign will have five acts: To Rise (with Kubbra Sait); To Choose (with Aparshakti Khurrana); To Express (with Jim Sarbh); To Be (with Tahira Kashyap); and To Play (with Guru Randhawa).

“Superdry India has always believed in simplicity and boldness in not just their apparel but the lifestyle that we spin around it. ‘My Way’ exemplifies the simple things that people, especially the much-discussed millennials, can be inspired to emulate, to find an echo to their voices - their distinction and identities,” Superdry said in a press note.
 
“The brand decided to come up with a language that wouldn't be preachy as the internet is flooded enough and wanted the associated artists to bring out their strong individuality to inspire their digital audiences, effortlessly,” it added.
 
Superdry has recently launched its online store in India and also plans to expand its offline presence by opening new stores across India next year.