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Published
Nov 9, 2021
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Superbottoms raises Rs 3.5 crore from Alteria Capital

Published
Nov 9, 2021

Mumbai-based kidswear start-up Superbottoms has raised Rs 3.5 crore ($472,841) in a venture debt funding round from Alteria Capital. It had earlier received funding from Singapore-based DSG Consumer Partners, Ash Lilani-led Saama Capital, and Kunal Bahl's Titan Capital.
 

Superbottoms raises Rs 3.5 crore from Alteria Capital - Superbottoms - Facebook


The start-up will utilise the funds to diversify its product portfolio and widen its reach in the kid’s category across the country.
 
Commenting on the funding, Pallavi Utagi, founder and CEO of Superbottoms, in a statement said: “We’ve grown into a much-loved brand, thanks to the immense trust the customers have put in our innovative, high-quality, and zero compromise sustainable products. Now, we want to widen our product portfolio to reach out to a wider base of customers and extend the lifecycle of the customers with us. We are truly very excited by the partnership with Alteria Capital.”

Ankit Agarwal, partner at Alteria Capital, added: “We have closely watched their growth over the last few years and have seen the genuine brand love they garner. Their products and customer-centricity are par excellence and give us great confidence.”
 
The online brand Supperbottoms was founded by Pallavi Utagi in 2015 and currently retails baby care and kids products across categories.

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