Super Smelly raises funds from Lyte Investment Bank, others

By

Maverick Martins

Published
Oct 18, 2019

Delhi-based personal care brand Super Smelly has raised an undisclosed amount from Singapore based Lyte Investment Bank and other angel investors.
 

Super Smelly plans to use the funds in marketing, research, and expansion of its product portfolio. The company is betting big on the personal care market in India and expects strong growth for its brands across categories.
 
Commenting on the investment, Dipali Mathur CEO & co-founder of Super Smelly in a statement said, “The capital infusion will bolster our commitment towards revolutionizing the niche segment of personal-care products for GenZ. With these funds, we further plan to build awareness and conduct research and trials for our upcoming products.”

Varun Sethi, founder of Lyte Investment Bank added, “We are impressed by the domain knowledge of the team and the quality of products that Super Smelly is offering in a niche market. This investment shall accelerate the already impressive growth of the company.”
 
Launched in 2018 by Dipali Mathur and Milan Sharma, Super Smelly offers spray deodorants, deodorant sticks, face-washes, face packs and lip balms, among other products.
 
 The brand is available online on all major platforms like Amazon, Flipkart, Nykaa, and Big Basket. The brand currently also retails its range across over 250 retail outlets in Delhi NCR.