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Super Smelly expands product portfolio

Published
today Jan 17, 2020
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Delhi-based personal care brand Super Smelly has strengthened its product portfolio with the launch of its zero-toxin ‘Nine-to-Nine’ moisturiser.
 

Super Smelly expands product portfolio - Super Smelly


Super Smelly has recently raised an undisclosed amount from Singapore based Lyte Investment Bank and other angel investors for the expansion of its product portfolio.
 
Super Smelly claims that its new product is certified ‘Made Safe’ and ‘100% Toxin Free’ by Safe Cosmetics Australia and Australian Allergy Certified with an IFRA compliant fragrance.

The moisturiser is made using naturally derived argan oil, shea butter, cacao butter, avocado oil, sunflower oil, and glycerine.
 
Commenting on the new launch, Dipali Mathur Dayal co-founder of Super Smelly in a statement said: “Skin troubles are not rare during teenage years, but dealing with dry skin shouldn’t have to be a big problem. Taking good care of your skin from an early age can help retain its health in the long run. This is why we have created a moisturiser that is devoid of all kinds of toxins and enriched with the goodness of vitamin E, fatty acids, potassium, and lecithin among other nutrients that envelop the skin in a protective layer of hydration.”
 
The ‘Nine-to-Nine’ moisturiser is available in two sizes 100ml and 175ml at Rs 399 ($5) and Rs 499 respectively. The moisturisers will be sold on Amazon and Super Smelly’s website.
 
Launched in 2018 by Dipali Mathur and Milan Sharma, Super Smelly offers spray deodorants, deodorant sticks, face-washes, face packs, and lip balms, among other products.

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