Sunny Leone invests in fashion portal Hauterfly

By

Maverick Martins

Published
May 2, 2019

Bollywood actor Sunny Leone has become an equity investor in Fork Media Group’s women digital publication, Hauterfly.
 

Hauterfly is hoping that its association with the Bollywood actor will give a big boost to the brand in the country. It is further looking to raise more funds to expand its presence in the country and take Hauterfly to the next level.
 
Commenting on the association, Sunny Leone in a statement said, “The Hauterfly is like an influencer in itself – it directs the decisions we take in terms of shopping, fashion, travel, and lifestyle. Over the years, it has become a go-to platform for millennials to keep up with various trends across genres. I am glad to be associated with a trendsetting platform like The Hauterfly and working towards bringing trends from around the world closer to the heartland."

Samar Verma, founder and chief executive officer, Fork Group Media added, “Sunny’s investment and belief in our content platform is a great testimonial for the brand we’ve built. With her inputs, we look at bringing in a fresh perspective to the brand and creating newer opportunities for the brand and bringing never-seen content to our 2 million and counting members."
 
Mumbai-based advertising technology firm Fork Media had launched Hauterfly, a fashion and lifestyle website targeted specifically towards millennial women in India, in November 2013.