Sugar Cosmetics opens its first retail outlet in Bengaluru
Sugar Cosmetics has strengthened its retail presence by entering south India with its first store in the city of Bengaluru. It is the company’s second stand-alone store in the country and plans to further expand across India in the coming months.
The online cosmetic company had entered the brick-and-mortar space with the launch of its first exclusive brand outlet in the city of Kolkata in February this year.
The new store is located at the Orion Mall is spread over an area of 400 square feet and will house Sugar’s entire product range that includes liquid lipsticks, lip primers, eyebrow definers, nail lacquers, blushes, highlighters and more.
Commenting on the store launch, Vineeta Singh, CEO at Sugar Cosmetics in a statement said, “Bengaluru houses a huge base of makeup enthusiasts who love to get experimental with their looks and we could not be happier to have launched our second stand-alone store in India in this vibrant city.
“Encouraged by our early success, we’re now excited about doubling down on our presence in this beautiful city. This is just the beginning – over the rest of the year, we have already earmarked a budget for expanding both, our product line and our geographical distribution, bringing our much-loved ranges to the doorstep of all our fans,” Vineeta added.
Sugar Cosmetics had raised around Rs 70 crore ($10 million) in January this year and plans to use the funds to aggressively scale up its offline presence across the country in the coming months. The company also sells its products across platforms such as Amazon India, Nykaa and others.
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