Sugar Cosmetics launches first BB Serum hybrid product

By

Isabelle Crossley

Published
Mar 21, 2023

Makeup brand Sugar Cosmetics has launched its first ever BB Serum hybrid product. The new product launch is designed to cater to Gen Z shoppers on the go and expand its face makeup offering.

“Our first-ever BB cream in a serum form,” announced Sugar Cosmetics on Facebook. “Go glowing with Sugar Goddess Of Flawless BB Serum that gives you breathable coverage and radiant-looking complexion. This makeup-skincare hybrid formula with a unique blend of natural ingredients instantly blurs imperfections and improves skin texture. What are you waiting for, get your hands on it now!”
 
Sugar Cosmetics has launched the BB Serum on its e-commerce store. The product includes SPF 15 sunscreen and comes is a variety of shades to work with different skin tones. Hybrid products enable people to save time and money on their makeup routine while gaining multiple benefits from one application. Such products are especially popular with younger shoppers who have busy schedules. 

Vineeta Singh and Kaushik Mukherjee launched Sugar Cosmetics as a multi-brand beauty retailer. The business reported 75% sales growth in the 2022 financial year and has a valuation over $500 million. The brand is working towards profitability and counts over 45,000 retail touch points in 550 Indian cities.