Sugar Cosmetics launches campaign #BoldAndFree with actor Tapsee Pannu
Sugar cosmetics has launched a new brand campaign titled #BoldAndFree featuring Bollywood actor Tapsee Pannu.
With the campaign, the brand plans to go beyond the digital mediums to promote its products and this campaign will mark Sugar’s entry into television marketing.
The TV Commercial is expected to be aired nationwide in eight languages including Hindi, English, Marathi, Bengali, Kannada, Malayalam, Tamil and Telugu across all prime electronic channels.
Commenting on her association with the brand, Taapsee Pannu in a statement said: “I love how Sugar is a bold, aspirational yet an accessible brand that caters to vivacious, independent women, creating a varied range of face, eyes, lips and skin products to suit all skin colours and types. Just as I take on various characters in my movies, Sugar’s products are designed to take on and suit every Indian skin tone making the wearer look beautiful and confident in her skin.”
Vineeta Singh, CEO and co-founder at Sugar Cosmetics, added: “When we look at Taapsee, we see someone who is self-made - with the same bold, cheerful and fearless attitude that Sugar resonates with. We’re super excited to have her on board for our #BoldAndFree campaign.”
Founded in 2015, Sugar Cosmetics is currently present in over 10,000 stores across India and has a strong online presence selling through its website and other leading e-commerce platforms.
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