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Published
Jul 14, 2021
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Sugar Cosmetics expands new accessories line

Published
Jul 14, 2021

Beauty brand Sugar Cosmetics has expanded its recently launched accessories line ‘Sugar Merch Station’ and launched a range of new products including its first clothing items and caps among others. 

A laptop case from Sugar Cosmetics' new accessories launch - Sugar Cosmetics

 
After first launching its maiden accessories line in April, Sugar Cosmetics has greatly expanded the collection and launched a wide range of new items featuring the brand’s logo and catchphrase “Rule the world one look at a time”. The range retails from Rs 349 ($4.68) for a card wallet to Rs 999 for an umbrella and launched exclusively on Sugar Cosmetics’ dedicated e-commerce store and mobile shopping app, the brand announced in a press release. 
 
The launch features the brand’s first t-shirt as well as beauty bags and wallets which come in a variety of colours from coral pink to brown. A number of the wallet and bag accessories are made from faux leather with quilted detailing and notable items include a ‘hip statement waist pack’ and adjustable cap.  

Sugar Cosmetics launched as a makeup brand in 2015 and describes itself as one of the fastest-growing premium beauty brands in India. To date, the brand has over 550 SKUs including skin, lip, and eye products and uses low-poly packaging. The brand’s main demographic is Gen Z and millennial shoppers and retails through an omni-channel mix of online and offline retail outlets. 
 
 
 

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