Sugar Cosmetics expands new accessories line

Beauty brand Sugar Cosmetics has expanded its recently launched accessories line ‘Sugar Merch Station’ and launched a range of new products including its first clothing items and caps among others.

After first launching its maiden accessories line in April, Sugar Cosmetics has greatly expanded the collection and launched a wide range of new items featuring the brand’s logo and catchphrase “Rule the world one look at a time”. The range retails from Rs 349 ($4.68) for a card wallet to Rs 999 for an umbrella and launched exclusively on Sugar Cosmetics’ dedicated e-commerce store and mobile shopping app, the brand announced in a press release.

The launch features the brand’s first t-shirt as well as beauty bags and wallets which come in a variety of colours from coral pink to brown. A number of the wallet and bag accessories are made from faux leather with quilted detailing and notable items include a ‘hip statement waist pack’ and adjustable cap.

Sugar Cosmetics launched as a makeup brand in 2015 and describes itself as one of the fastest-growing premium beauty brands in India. To date, the brand has over 550 SKUs including skin, lip, and eye products and uses low-poly packaging. The brand’s main demographic is Gen Z and millennial shoppers and retails through an omni-channel mix of online and offline retail outlets.

Sugar Cosmetics expands new accessories line

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