Sugar Cosmetics appoints Suchit Sikaria as chief business officer

By

Maverick Martins

Published
Jul 6, 2021

​Sugar Cosmetics has appointed Suchit Sikaria as chief business officer to lead and handle the core direct-to-consumer (D2C) division.
 

With this appointment, Sugar Cosmetics is confident of strengthening its foothold in the D2C market space and expects strong revenue growth over the next three years.
 
Commenting on the appointment, Vineeta Singh, co-founder CEO of Sugar Cosmetics, in a statement said: “We are excited to welcome Suchit Sikaria as the new chief business officer for our D2C business and are eager to see the magic he creates for the brand. Suchit’s deep expertise in scaling large-budget performance marketing campaigns for one of India’s largest digital advertising agency will be pivotal to scaling the revenues 5x times in the next 3 years and further cementing the brand’s hold in the D2C market space.”

Suchit Sikaria added: “I am incredibly excited to start this new journey at Sugar Cosmetics. I look forward to bringing in my experience of the industry and building the brand in to a much larger D2C player; not just in the country, but even globally. I look forward to this new opportunity.”
 
Sugar Cosmetics launched in 2015 and, to date, has over 500 SKUs. Describing itself as, “one of the fastest-growing premium beauty brands in India,” Sugar Cosmetics retails a wide range of cosmetics made with low-poly packaging.