Sugar Cosmetics acquires rights to launch Wonder Woman collection
Sugar Cosmetics, one of India's fastest-growing beauty brands has acquired the rights from Warner Bros Media for a period of one year to launch their first-ever product collaboration ‘Sugar X Wonder Woman’ collection.
The collection was launched on International Women’s Day and the brand is also running a digital initiative with over 8,000 influencers as part of its promotional campaign.
The collection will also be promoted via Sugar’s exclusive stores and kiosks, pan-India, through various experiential marketing activities and effective visual merchandise.
Speaking about the new collaboration, Vineeta Singh, co-founder and CEO at Sugar Cosmetics, in a statement said: “We are extremely excited with how our first-ever product collaboration line has turned out. Sugar as a brand caters to strong, independent millennial women. As Sugar rapidly scales towards expansion, we hope that this wonderful collection will play a vital role in increasing our consumer base and help us scale our retail footprint from 10,000 stores to 40,000 stores before this year ends.”
The Sugar X Wonder Woman collection will be available on Sugar’s website and all Sugar exclusive stores, kiosks across the country, through the year until March 2022.
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