Style Baazar signs Dev Adhikari, Rukmini Maitra as brand ambassadors

By

Maverick Martins

Published
Aug 29, 2022

Retail chain Style Baazar has signed south Indian actor couple Dev Adhikari and Rukmini Maitra as their brand ambassadors.

The actors will be seen promoting the brand across platforms and Style Baazar expects their popularity to help increase its customer base and drive sales of its products in the south Indian market.

Commenting on the association, Shreyans Surana, chairman at Baazar Style Retail Ltd in a statement said, “In the era of influencers and social media everyone wants to look their best. Keeping this and our audience in mind, we are presenting our latest Durga Puja collection of ethnic and western wear. We have chosen Dev and Rukmini as our brand ambassadors because of their connect with today’s youth.”

Sharing their thoughts on the collaboration, Dev and Rukmini in a joint statement said, “Style and Authenticity are values that the brand Style Baazar has been built on and those we identify with the most! We are honored to be associated with one of the most iconic retail chains of East India and we are elated to be a part of the grand launch of their latest Durga Puja collection.”

Style Baazar is the country’s leading value fashion retailer and has 116 stores across seven states.