Styched partners with actor Rohit Roy for new collection
Styched, a fast-fashion youth brand, has entered into an exclusive partnership with popular Bollywood actor and TV personality Rohit Roy for a new fashion collection.
Rohit Roy’s collection is targeted at youth and consists of a wide range of inspirational apparel around fitness and grunge motorcycling. The collection will be sold exclusively on ‘Styched Life’.
Commenting on the launch, Rohit Roy in a statement said: “Extremely chuffed to join hands with Styched to launch my own clothing line starting with a collection of T shirts to make your summers brighter and cooler! This has been a dream of mine for a while which now sees fruition."
Durga Dash, chief operating officer at Styched added: “This is an exciting and significant partnership for us. We are translating the persona of the celeb into his fashion line and offering a great choice for fans and enthusiasts with Rohit Roy+Styched launch. We will continue to serve customers and increase the range further."
Styched projects itself as an affordable, fast-fashion e-commerce brand and caters mainly to the youth. The fashion start-up started by Soumajit Bhowmik in February last year claims to deliver about 300 orders a day.
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