Stumbl brings onboard Masoom Minawala as investor and advisor

By

Isabelle Crossley

Published
Mar 2, 2023

Fashion platform Stumbl has partnered with fashion creator Masoom Minawala who will work as a strategic advisor to the business. Minawala has also invested an undisclosed sum in the company. 

“Fashion choices among women of today are much more unique and aspirational,” said Stumbl’s co-founder and CEO Maruthy Ramgandhi, ET Bureau reported. “It is dynamic and a lot driven by pop culture and OTT trends. We work with creators to drop new styles every alternate day and keep our eyes peeled for new trends almost on a daily basis. We are building this new, highly engaged shopping experience with social interaction at its core, providing our users with shoppable moodboards.” 
 
Maruthy Ramgandhi, Ayyappan Lakshmanan, and Abhishekk Handa launched Stumbl in December 2022. The business follows a creator-focused shopping approach with a real-time supply chain to enable it to bring new trends to shoppers at a brisk pace. The business’ model has, “the power to not only revolutionise the traditional fashion landscape, but to also provide consumers with an unparalleled personalised shopping experience,” according to Masoom Minawala. 

Stumbl has raised $1.6 million in funding from Saama Capital and Whiteboard Capital among other angel investors. The business aims to tap into the growing market for branded online fashion in India, which is particularly gaining traction amongst millennial and Gen Z shoppers.