Streetwear brand Supervek collaborates with Jägermeister for new collection
Streetwear brand Supervek has collaborated with Jägermeister to launch a limited-edition collection of apparel and accessories named ‘Keep Pushing’.
The capsule collection includes t-shirts, hats, and sling bags with the pricing of the collection ranging from Rs. 1499 ($19) to Rs 2999.
Commenting on the collaboration, Satyajeet Singh, co-founder of Supervek in a statement said, “Team Supervek is thrilled to launch this campaign in association with Jägermeister. This collaboration is a continuation of our efforts to introduce path breaking products and designs to the community. The ‘Keep Pushing’ collection is a tribute to the community and we hope it inspires artists and athletes alike to keep pusing their limits, especially when the going gets tough.”
Nitin Kumar, general manager Jägermeister of India & Subcontinent added, “The sub-culture of music and artists who make nightlife possible has been a part of Jägermeister’s DNA, since inception. The spirit of freedom, expression, unconventionality, and authenticity is embedded in the brand’s ethos. The collaboration with Supervek, for the collectible streetwear collection, is an ode to best night, a celebration of the unique, and high-spirited Indian meisters.”
Founded in 2015, Supervek is a homegrown brand that sells streetwear and lifestyle merchandise exclusively through its website.
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