Published
Mar 30, 2022
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Stitched Textiles Private Limited's Barcelona opens new store in Patna

Published
Mar 30, 2022

Stitched Textiles Private Limited's menswear brand Barcelona opened the doors to its latest retail outlet in Patna, Bihar and plans to open 200 stores across India by March, 2023. 

The opening of Barcelona's new store in Patna - Barcelona- Facebook


Barcelona’s new store in Patna features a wide range of men’s western-style casual wear including an entire wall dedicated to denim. The spacious store houses a wide array of logo and slogan t-shirts as well as more formal blazers and accessories. 
 
The brand has an ambitious brick-and-mortar expansion plan for the coming 12 months. Barcelona’s promoter and managing director, Jaimin Gupta, announced that Barcelona will open 200 stores before the end of March 2023 in a press release published on the brand’s website. 

Barcelona will also scale up its business-to-business mobile app, according to Gupta. The app is designed to facilitate the business’ wholesale retail operations and enable it to expand its distribution network. In order to scale up its operations, the business will hire an additional 300 sales officers.
 
The brand recently took part in the Indian Fashion Forum 2022 in New Delhi and exhibited a range of its men’s casual wear at its booth at the event. Barcelona also sponsored the recent Gujarat Independent Film Awards, which took place last week. 
 
Barcelona launched in 2015 and currently has a retail presence in cities including Ahmedabad, Vadodara, Indore, Jaipur, Bhopal, Ranchi, and Kolhapur, among others. The brand aims to target tier 2 and 3 cities to tap into the non-metro market for branded apparel, which the business sees as a large growth opportunity.

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