Status Quo to open 8 stores this fiscal, appoints Kunal Mehta as senior vice-president marketing

By

Maverick Martins

Published
May 17, 2019

Leading men’s fashion brand Status Quo is looking to strengthen its retail presence and has planned eight exclusive brand outlets (EBO) in the state of Punjab for this financial year.
 

The company will be adding another 18 stores in Delhi, NCR & Punjab region over the next two years.
 
To lead its marketing and business development activities, Status Quo had appointed Kunal Mehta as senior vice president. He joins the company from Being Human Clothing where he served as vice president of business development and marketing.

Mehta will be responsible for leading the EBO expansion and brand marketing promotions for Status Quo.
 
Commenting on the expansion plans and Mehta’s appointment, Bobby Arora, director at Status Quo in a statement said, “We at Status Quo have grown exponentially since its inception. The brand has scaled up from 35,000 units in 2004 to 3.5million units in 2018. We will reach 5 million units by the end of this year and it seems the right time to scale it up to the next level. Kunal with his great understanding of the retail industry and a proven record of brand building is the perfect fit to lead our retail store expansion & spearhead the brand building."
 
Commenting on his new role, Kunal Mehta added, “My new role at Status Quo is thrilling as I am ready with newer thoughts for the expansion at Status Quo. The brand has an inspiring evolution and becoming part of its future endeavours is a great opportunity.”