Stage3 launches India’s first fashion on wheels van
Fashion retail and styling platform Stage3 has launched its latest campaign, ‘Stage3 on Wheels’, as it looks to widen its reach and tap millennials for growth in the Indian market.
The vehicle is India’s first Fashion Mobile and will operate across popular spots in Delhi-NCR, such as Khan Market, Greater Kailash, and Gurgaon, among others. Stage3’s vehicle allows customers to ‘touch, see, and rent’ their preferred outfits.
The fashion bus primarily features collections from Stage3 (rental model), which lets customers rent expensive design-led occasion wear with high social obsolescence at a fraction of their maximum retail price (MRP). Additionally, it has pieces from Alaya by Stage3, which are co-developed by designers and celebrity stylists.
Commenting on the launch, Sanchit Baweja, co-Founder at Stage3, in a statement said: “We are beyond excited about the launch of the Stage3 on Wheels campaign! At Stage3, we believe in creating unique experiences wherein our customers can consume fashion like never before, and this concept of a walk-in wardrobe on wheels is perfectly in sync with it.
“With sustainability being the need of the hour, Stage3 has actively been working towards giving way to a new wave of fashion in the country. Consistently finding different ways to engage our target audiences via our omnichannel approach is a major part of this,” he added.
Stage3 had recently raised $2 million (Rs 13.3 crore) in a pre-series A funding round to fuel its offline expansion plans. The business, which was launched in 2016, also plans to partner with a number of celebrities and designers to boost awareness of the business within the coming year.
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