St Botanica names Vaani Kapoor as brand ambassador
Sep 9, 2020
Beauty brand St Botanica, owned by Emmbros Overseas, has named Bollywood actor Vaani Kapoor as its brand ambassador.
As part of the association, Kapoor will endorse St Botanica’s skincare range and feature in a series of campaigns across digital and social media platforms.
St Botanica expects Vaani Kapoor’s popularity among millennials to help strengthen its brand presence in the Indian market.
On the association, Vaani Kapoor, in a statement said: “St Botanica is a young and path-breaking brand, which uses plant-based, sustainable, and paraben-free formulations to bring out the best from nature and natural botanics. I am happy to be a part of this family now and look forward to our creative collaboration.”
Emmbros Overseas founder, Sahil Mehta, added: “Vaani has an effervescent personality and personifies our philosophy of cruelty-free and vegan. Through this association, we aim to connect and foster our relationship with existing customers while expanding our footprint into unexplored regions in India.”
Emmbros Overseas has witnessed strong sales especially from tier 2, 3 cities, and expects to achieve revenue of Rs 100 crore ($13.6 million) for the next financial year.
Apart from St Botanica, Emmbros Overseas also owns Oriental Botanics, Man Arden, Mom & World, and MuscleXP. The company sells through its brand websites and e-commerce platforms, such as Amazon, Flipkart, and Nykaa, among others.
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