St Botanica names Kareena Kapoor Khan as brand ambassador
Leading hair care brand St Botanica has named Bollywood actor Kareena Kapoor Khan as its brand ambassador.
With this association, St Botanica aims to make deeper inroads in the country’s haircare market and expects the actor’s popularity to help acquire new customers and drive sales of its products.
Commenting on the association, Apratim Majumder, chief marketing officer at St Botanica, in a statement said: "We are super excited to have Kareena Kapoor Khan on board as our brand ambassador. She is not only a superstar but also is known as someone who’s discerning and a connoisseur of beauty. St Botanica is all about tangible hair results and we will be able to reach out to a lot more people with her coming on board.”
Kareena Kapoor Khan added: “I am thrilled to be the face of St Botanica, a brand that uses the power of science to extract the best from Nature and Natural Botanics. I have always been extremely particular with the products I use for my hair and St Botanica's belief of perfecting the art of hair care with quality-driven formulations and Bio Actives is something I deeply resonate with.”
St Botanica is a leading personal care brand with a strong portfolio of over 400 products. The brand sells its products through its website and e-commerce platforms such as Amazon, Flipkart, Myntra, and Nykaa, among others.
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