St Botanica launches digital campaign with Bollywood actors, aims to double business by 2022

By

Maverick Martins

Published
Apr 16, 2021

St Botanica, one of India's leading premium skin and personal care brands, has launched digital campaigns featuring Indian actress Vaani Kapoor and Tara Sutaria.
 

With these digital campaigns, St Botanica plans to strengthen its presence amongst millennials in the Indian market. The brand aims to double its business by the next financial year.
 
Commenting on the campaign launch, Sahil Mehta, founder of St Botanica, in a statement said: “As ambassadors, both Vaani and Tara embodies and exemplifies our brand values. We have tried to highlight this proposition in the films, and we are certain it will resonate with the millennial, and Gen Z across geographies.”

“The growing demand for clean label, cruelty-free vegan beauty products have validated our thesis and we are already on a runway to become a Rs 100 crore company in the next few months. We aim to more than double the business by end of the next financial year,” he added.

St Botanica is a leading personal care brand with a strong portfolio of over 400 products. The brand sells its products through their website and e-commerce platforms such as Amazon, Flipkart, Myntra, and Nykaa among others. It also sells offline through retailers like Health & Glow, Shoppers Stop, among others.