Sri Sri Tattva partners with Al Maya to expand UAE presence

By

Maverick Martins

Published
Dec 13, 2018

Indian fast-moving consumer goods and healthcare brand Sri Sri Tattva has partnered with Al Maya supermarket chain to expand its presence in the UAE market.
 

The brand had entered the UAE market earlier this year with its first stand-alone store in Karama, Dubai. With this partnership, Sri Sri Tattva’s products will be sold at Al Maya supermarket chain across its 56 stores in the UAE.
 
Commenting on the occasion, Arvind Varchaswi, managing director of Sri Sri Tattva, in a statement said, “I am happy to announce our strategic partnership with Al Maya in the region. The synergy between both organisations will result in the very best of products and very best of supply chain minds and infrastructure working together to bring across new lifestyle solutions to the customer. Our products have been well received in the South American countries and this year our focus is on the UAE and Middle East Region.”

Koshi Pagarani, group director of Al Maya, added, “We are excited to launch the Sri Sri Tattva brand at our Al Maya supermarkets in UAE. There has been a surge in demand for Sri Sri Tattva’s healthy & natural products offerings in the region. We look forward to having a long and fruitful relationship with Sri Sri Tattva”.
 
Sri Sri Tattva, the FMCG brand of the Sri Sri Ayurveda Trust, sells natural beauty products and clothing among other FMCG products exports to over 35 countries.